What is a sms gateway / router ?
A SMS Gateway / Router is a high capacity system which can aggregate huge volumes of SMS traffic and make an intelligent decision to route SMS traffic among multiple available paths. SMS Router also has a pwerful set of filters which can filter out SPAM messages, enforce Do Not Disturb policy and enforce a ton of other customized rules regarding the Sender, Recipient and the content. The ultimate goal of the system is to make sure that all messages are delivered at the lowest overall cost making sure that message priorities and delivery SLAs are satisfied.
Who might be interested?
- If you are a Telecom Operator / Carrier and you want to provide SMS push / pull capability as a new business line
- You are are a VAS Provider who needs to handle large volumes of SMS traffic for existing suite of products
- You are a bulk SMS aggregator looking to upgrade capacity or the feature set of your existing platform
- You are a system Integrator
Under the hood (technology)
SMS Gateway is designed to withstand extreme fluctuations of traffic load which is prevalent in the Messaging domain. The heart of the system is an open source enterprise grade Messaging Queue which performs the store and forward functionality. The system can be split into three main sections. The first part of the gateway is the set of modules which accept incoming SMS traffic from multiple sources and distribute the processing lode across node clusters. In the clusters the messages are verified, audited and then filtered before getting inserted into the queue. The queue forms the second stage of the the gateway. In the third stage a set of modules pick up messages from queue and decide the best possible routing method depending on the SMSC links available and the message priority and other available rules. Once the routing logic is decided then the message is again formatted for the destination route and then passed onto the appropriate SMSC. The life-cycle of the message ends with the delivery confirmation coming from the SMSC or with a delivery timeout on which the SMS Gateway decides the further course of action on the basis of configuration rules.
Feature overview
· Supports high capacity Bulk SMS in the order of 1000s TPS (Transactions per Second)
· Supports multiple Delivery channel connectivity on multiple protocols for enhanced capacity, failover and optimum billing option
· Supports bundled SMSC and other redundant routes
· Comprehensive reports can be generated
· Supports least cost routing with pattern matching for choosing the optimal SMS Path
· Supports Unicode (UTF-8) for sending out multilingual SMS
· Supports concatenated SMS strings
· The various types of connections to the system include SMPP API, HTTP API and Web UI
· The use of store/forward queuing mechanism ensures messages are not lost in transit.
· Primarily designed for Mobile Terminating messages.
· The SMS Gateway supports text messages, binary messages and Unicode messages.
· SMS Gateway supports multiple formats of binary messages like Picture, Message, Ringtones, WAP Push, Settings Push etc.
· SMS concatenation features to send long SMS messages are provided
· The gateway handles all forms of user validation for incoming message traffic which includes IP validation, Username/ Password validation, Credential management and so forth.
· A Unique Message ID is generated for each message submitted. This ID helps in tracing the messages
· SMS Gateway provides System Wide Black List, ESME wide White list and Black List and numeric Sender ID Blacklist
· SMS Gateway supports sender address validation, DND and spam word filtering
· It supports Delivery Notification and Failure Notification with reasons (delivery time, failed/successful/deferred) both in the log files as well as reply to the message originating entity
· SMS Gateway supports static (priority or load share based) with failover and dynamic routing facility for the ESME accounts
· Allows message sending through HTTP Interface
· Cost effective routing mechanisms for dedicated and a shared pool of connections
· Supports multiple Delivery channel connectivity on multiple protocols for enhanced capacity, failover and optimum billing option
· Supports bundled SMSC and other redundant routes
· Comprehensive reports can be generated
· Supports least cost routing with pattern matching for choosing the optimal SMS Path
· Supports Unicode (UTF-8) for sending out multilingual SMS
· Supports concatenated SMS strings
· The various types of connections to the system include SMPP API, HTTP API and Web UI
· The use of store/forward queuing mechanism ensures messages are not lost in transit.
· Primarily designed for Mobile Terminating messages.
· The SMS Gateway supports text messages, binary messages and Unicode messages.
· SMS Gateway supports multiple formats of binary messages like Picture, Message, Ringtones, WAP Push, Settings Push etc.
· SMS concatenation features to send long SMS messages are provided
· The gateway handles all forms of user validation for incoming message traffic which includes IP validation, Username/ Password validation, Credential management and so forth.
· A Unique Message ID is generated for each message submitted. This ID helps in tracing the messages
· SMS Gateway provides System Wide Black List, ESME wide White list and Black List and numeric Sender ID Blacklist
· SMS Gateway supports sender address validation, DND and spam word filtering
· It supports Delivery Notification and Failure Notification with reasons (delivery time, failed/successful/deferred) both in the log files as well as reply to the message originating entity
· SMS Gateway supports static (priority or load share based) with failover and dynamic routing facility for the ESME accounts
· Allows message sending through HTTP Interface
· Cost effective routing mechanisms for dedicated and a shared pool of connections